Downtown Déjà Vu

Zesty citrus, fresh cotton, cinnamon buns and suede... '90s mall nostalgia, refined for modern wear.

We built Downtown Déjà Vu to drop you into a 1996 shopping mall: skylights overhead, cotton tees on chrome racks, pastry carts pushing sugary steam through the air. It opens on a bright fruit smoothie, then settles into the smell of a crisp new T-shirt, dusted with the rose and iris powder of a cosmetics counter. The finish wraps you in warm suede, buttery cinnamon roll, and playful cotton-candy wisps. It's sweet and clean at the same time, and easy to love. Michael calls it the most fun scent we make.

Nostalgic, people-pleasing, and easy to wear, Downtown Déjà Vu takes you on a trip through a '90s shopping mall. This is Downtown Déjà Vu.

At a glance

Scent family: Nostalgic fruity gourmand, clean and sweet at once

Wears: Unisex

Signature: A '90s mall in a bottle: fruit smoothie, new T-shirt, cinnamon bun, suede, and cotton candy

Best for: Everyday and versatile

Longevity: Long-lasting; a sweet, easy-to-wear eau de parfum

Projection: Approachable

Concentration: Eau de Parfum, 10ml or 50ml

Top Fruit Smoothie Accord

Heart New T-Shirt Accord • Rose & Iris (Cosmetic Counter)

Base Cinnamon Bun • Suede Jacket • Cotton Candy

NO BOX option: Same great fragrance, same heavy, polished-glass bottle, just without the outer box. Enjoy $15 off for a limited time. Buying it as a gift? Choose “50mL for the full presentation.

Free shipping in the US, secure checkout, and a team that answers you personally. Looking for a gift? Downtown Déjà Vu's story makes it a memorable one, and gift cards are available if you would rather let them choose.

Part of the Spring & Summer Fragrances collection.

New to Day Three Fragrances? You can try Downtown Déjà Vu before buying a bottle.

For a limited time, you can have the faceplate of your 50ml bottle autographed by perfumer Michael Paul. Please allow 2 extra days for processing. 50ml only.

Eau de Parfum · 10ml or 50ml · Also available in our best-selling Discovery Set.

Every 50mL bottle order includes a complimentary 1.5mL sample of that scent, plus one other randomly selected sample.

Orders of 10mL bottles include one randomly selected sample.